Sunday, October 12, 2008

Grand Opening

Yesterday was our Grand Opening. We've been open since August 25th and this was our big kick off event. We had the twins from the Biggest Loser - Bill and Jim Germanakos as our guests. I can't tell you how great these guys are. Nice. Honest. Knowledgable. Funny. Everything we had hoped for and more. They could not have been better guests. We enjoyed every minute of their time with us.

We really had no expectations for the day. We did quite a bit of marketing and promotion for the event and figured this would be a great benchmark. This was an excellent opportunity to get a feel for what works and what doesn't work. We had a decent turnout of folks to see the guys and join in the events. Just about every person who came into the store bought something. We believe we have made some great new customers.

I am really just relieved that the event is over. We can now get on with the business of doing business. We are working on our community outreach - getting out in the community - going to the gyms, schools and businesses and really just building relationships. We have found that is where our best customers come from - the face to face contact.

Here are some pictures from the day:

Chamber of Commerce came out to do an official ribbon cutting - kind of fun. You can see it was a super sunny day. It started out cold and ended up really cold - but in the middle, it was perfect weather.

Here we are with the guys - behind us you can see their pictures - we are standing right in front of their before pictures - which were shocking.
Bill is doing the talking - Jim is listening. They put on two - hour long presentations that were very entertaining. We used an empty unit next to our store that is still in construction.
Here is our crew. We had great help for the event. Here's who they are (left to right): Our manager Casey and his wife Stephanie. Chris. Ty (Trevor's brother), me, Trevor, Rhiannon. We couldn't have done it without them....thanks guys. We are so fortunate to have you as part of our business.
One more picture of us and the guys. We love these guys.

We took a lot away from this event. Lots of good things to carry forward and as always, things we would have done differently. Every day is a learning opportunity and the only way to be successful is to take good notes and be sure make use of every experience.

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